Cameron Pale & Medina (Pvt) Ltd is one of the leading independent Public Relations and Advertising agencies in Sri Lanka. Through our holistic solutions of Integrated Marketing Communications Management we significantly contribute to the success of our clients. We offer a comprehensive range of communication methods. Over 30 companies, government institutions and organizations trust our professionalism and expertise. Cameron can boast of the best and most experienced PR team in Sri Lanka. Cameron Pale & Medina (Pvt) Ltd is an independent agency but also forms strategic alliances with counterparts who are specialized in specified areas of the execution of all plans. Cameron is the first Asian partner of The PR Collective USA, the largest network of independent PR agencies in North America. Catalyst PR India is our strategic partner in South India based in Chennai. Cameron is a member of the Accredited Advertising Agencies Association and the International Advertising Association.

Nine years ago, Cameron Pale & Medina burst in to the scene, creating history by winning a SLIM award for its only entry- even before the agency was accredited. Cameron then pioneered in-store POS advertising - the first medium to target supermarket shoppers. In 2002 Cameron added PR to its portfolio of specialized communication solutions.

Advertising is about presenting a single-minded idea. The best ads are the ones that run year after year. Success is measured in longevity. Alive and kicking since 1956, the Marlboro Man is the most often cited example of a successful advertising campaign. But the public gains information not only from advertising. The news media, opinions of friends, family, colleagues and respected members of society influence our thinking and affect our judgment. Third parties. It’s a known fact that third party voices (ambient communications) have greater credibility than advertising. Advertising agencies have given very little attention to controlling this ambient communication. And yet, third party word of mouth is crucial to get the most of your advertising. If public opinion is positive, your advertising is received positively. If it’s negative, the public doesn’t believe your advertising and therefore it has very little impact. From what your staff says to the pubic style you portray; from the corporate values you maintain to the pride you convey; from your personal values to your social responsibility, integration is all about building credibility and reinforcing it*. Fortunately, you now can. You can integrate your direct advertising, with indirect as well as non-verbal communications to best serve your organization–without contradiction. (friendly courteous service you spent millions advertising can be destroyed in an instant, by one uncouth security guard at your gate.) The components of Inclusive Communications are. Direct Communications - Advertising Direct announcements – product and corporate advertising/media releases Indirect Communications - Public Relations Word of mouth, media presence, community opinion Non-Verbal Communications – Media & Public Style Media endorsement public style, corporate association, value, social consciousness

Advertising agencies use the word integration when they mean full-service advertising. But Integration of communications goes beyond advertising. In fact it extends much further than the whole discipline of advertising. Often, the publics involved are not only customers. Investors, financial institutions, suppliers, contractors, employees, their families even neighbours form your publics. Dealers and distributors, industry and institutional stakeholders and staff are other internal publics addressed. Together, these communications define and translate your public image and personality to the one your desire for success. And it’s now available here in Sri Lanka. The complete integrated communication structure is differentiated into 9 different entities, making each one a specialized service provider in their respective field, providing an all inclusive end to end service approach. This is very advantageous since we will be able to provide a customized service to cater specific business partner needs. The benefits of an integrated strategy are easy to observe. What isn’t so easily discerned but of greater importance is the impact it has on creating and maintaining a positive sentiment in the marketplace and developing long lasting loyalty among stakeholders – consumers as well as the public at large-In short, this approach is best suited to create a close identity between its CSR and its relevance to the public – without running paid ads to boast about it. Thus ads will do what it’s supposed to do- sell products and services. By the same logic, ads will never mention the CSR angle. 1. Cameron Strategy 2. Cameron Advertising 3. Cameron PR 4. Cameron Media 5. Cameron Activation 6. e-Cameron 7. Cameron IR 8. Cameron Research 9. Cameron Monitoring